06.02.2019

The latest program for our JTBD SUMMIT is online

1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries. Visit our event website to see the program! Learn how to uncover what your customers really want. Get …

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06.02.2019

The latest program for our JTBD SUMMIT is online

1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries. Visit …

MORE
04.02.2019

1st JTBD Webinar

Listen to our 1st JTBD Webinar on our Youtube channel.  Martin Pattera explains the Jobs-to-be-Done Theory and Outcome Driven Innovation. Recorded on January, 30th, …

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11.01.2019

Christmas party

Throughout the year our team was driven by the goal to make innovation more predictable and fruitful for our clients, and we worked …

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06.05.2018

Interview with Tony Ulwick about ODI

Listen to the interview from Andy Cars and Anders Angström with Tony Ulwick about Outcome-Driven-Innovation (ODI). The in-depth interview covers a lot of …

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13.04.2018

3 Questions for Petr Salz

Petr Salz answered us three questions about major challenges, international growth and new business innovation. Which are the 3 major challenges for organizations? …

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