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23.10.2019

Learning JTBD in the "Real world, real learning" context: Impressions of the 1st JTBD MASTER CLASS

33 participants from 11 countries joined Edizon’s 1st JTBD MASTER CLASS, which took place on October 24 in Vienna’s elegant Hilton Hotel. Workshop moderators Martin Pattera from Edizon and Petr Salz from Strategyn gave insights on the latest developments in …

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23.10.2019

Learning JTBD in the "Real world, real learning" context: Impressions of the 1st JTBD MASTER CLASS

33 participants from 11 countries joined Edizon’s 1st JTBD MASTER CLASS, which took place on October 24 in Vienna’s elegant Hilton Hotel. Workshop …

MORE
Concept development MACO
09.10.2019

Case Study Mayer & Co Beschläge GmbH (MACO)

The MACO Case Study shows: How to identify unmet customer needs in a seemingly saturated market with Outcome-Driven Innovation® (ODI).  How to translate …

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16.09.2019

ODI Kickoff Workshop

On September 12, Isabel und Gerald (Edizon Innovation), conducted a ODI kickoff workshop in collaboration with Alberto Lázaro (spanish innovation consultant), for the …

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11.07.2019

Edizon BBQ

Team spirit is not just a keyword we use on our website. It’s something that Edizon team members are “executing” at work and …

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08.05.2019

17th FORUM INNOVATION

NETWORK – KNOWLEDGE – FUTURE Edizon Innovation is a partner of the 17th FORUM INNOVATION in Linz on June 25-26, 2019. At top …

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07.05.2019

Job offer

We are expanding our team and are looking for extraordinary people with an open mind and a passion for innovation. Does this sound …

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01.04.2019

Review of the 1st JTBD Summit Europe

How can companies benefit from mutual learning when using Jobs-to-be-Done (JTBD) thinking to increase their growth? What challenges and best practices should be …

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06.02.2019

The latest program for our JTBD SUMMIT is online

1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries. Visit …

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04.02.2019

1st JTBD Webinar

Listen to our 1st JTBD Webinar on our Youtube channel.  Martin Pattera explains the Jobs-to-be-Done Theory and Outcome Driven Innovation. Recorded on January, 30th, …

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11.01.2019

Christmas party

Throughout the year our team was driven by the goal to make innovation more predictable and fruitful for our clients, and we worked …

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06.05.2018

Interview with Tony Ulwick about ODI

Listen to the interview from Andy Cars and Anders Angström with Tony Ulwick about Outcome-Driven Innovation® (ODI). The in-depth interview covers a lot …

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13.04.2018

3 Questions for Petr Salz

Petr Salz answered us three questions about major challenges, international growth and new business innovation. Which are the 3 major challenges for organizations? …

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