The latest program for our JTBD SUMMIT is online
1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries. Visit our event website to see the program! Learn how to uncover what your customers really want. Get …
The latest program for our JTBD SUMMIT is online
1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries. Visit …
1st JTBD Webinar
Listen to our 1st JTBD Webinar on our Youtube channel. Martin Pattera explains the Jobs-to-be-Done Theory and Outcome Driven Innovation. Recorded on January, 30th, …
Christmas party
Throughout the year our team was driven by the goal to make innovation more predictable and fruitful for our clients, and we worked …
Interview with Tony Ulwick about ODI
Listen to the interview from Andy Cars and Anders Angström with Tony Ulwick about Outcome-Driven-Innovation (ODI). The in-depth interview covers a lot of …
3 Questions for Petr Salz
Petr Salz answered us three questions about major challenges, international growth and new business innovation. Which are the 3 major challenges for organizations? …
