fbpx Concept development MACO
Concept development MACO

Case Study Mayer & Co Beschläge GmbH (MACO)

The MACO Case Study shows:

  • How to identify unmet customer needs in a seemingly saturated market with Outcome-Driven Innovation® (ODI). 
  • How to translate the results of the Outcome-Driven Innovation® project into a successful market and product strategy.
  • How to develop concrete product and service concepts from immediately implementable measures to pioneering innovations.

The ODI user Mayer & Co

Mayer & Co Beschläge GmbH (MACO) is one of the leading manufacturers of building hardware on the international market. Every year, about 25 million windows or doors are equipped with MACO fittings, which corresponds to about 4,000 single-family homes per day.

A new perspective on market definition, strategy building and innovation

“Outcome-Driven Innovation® offered a whole new perspective on market definition, strategy building and innovation. An exact understanding of the actual customer needs on the basis of the ‘job’ of the customer is the heart of the procedure and the starting point for all decisions in the innovation process. That convinced us.”

Robert Andexer, Head of Business Unit DOORS

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Robert Andexer MACO
Horse Head Verschluss MACO Tür der Zukunft MACO

Posted on: 09.10.2019

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