Our Work Approach

We implement the Jobs-to-be-Done perspective with Outcome-Driven Innovation® in your company. The ODI process leads from market definition over customer insight and opportunity discovery to the development of a strategy for growth. 

More about ODI

Outcome Driven Innovation® methodology has innovated the process of innovation.

Experience shows that an Outcome-Driven Innovation® project can be completed in three to six months. It is divided into four phases from the market definition to the development of the growth strategy. In each phase, an interdisciplinary team from your company completes a workshop, which is prepared and moderated by us.

For a complete survey of customer needs in a target market, qualitative research is conducted by experienced Outcome-Driven Innovation® experts. Typically, in-depth qualitative interviews are carried out with target customers, supplemented by research in online communities and selected literature from experts. A complete job map typically includes 100-150 detailed, measurable customer needs.

The collected customer needs are then assessed in a quantitative study. The Outcome-Driven Innovation® algorithm identifies the customer needs with the greatest innovation potential. In addition, statistical processes reveal previously undiscovered customer segments. The results are visualized by means of an “Opportunity Landscape.” Based on these results, we develop a customer centric product, market or innovation strategy for your company.

Our work approach is customized. For each of our clients, we offer individual project framing tailored to their growth challenge, framework conditions and capacities. In addition to the full implementation of an Outcome-Driven Innovation® project, we also offer Action Learning Workshops and Pilot Projects. For more information, please contact us. 

Are you interested?
Then contact us for more information.

Yes, I want to know more about...

Get in touch

Your customers' Job-to-be-Done is the key to a fresh perspective.

The purpose of a company is to help a customer get a job done. We call this the Job-to-be-Done (JTBD). Products and Services are successful when they help a customer get a whole job done better.

Learn more
JTBD Product Strategy
JTBD Market Discovery
JTBD Innovation Strategy
JTBD Innovation Management
JTBD In-house Training Sessions
Track Record Study

Do you want to uncover what your customers really want?

First name*

Surname*

Company

Position

E-Mail*

Phone

Message*

I agree that my data will be used according to the privacy policy.

Request download

First name*

Surname*

Company

Position

E-Mail*

Phone

Your download request for:
I agree that my data will be used according to the privacy policy.