JTBD Innovation Management

Imagine your innovation process as a controllable business process that leads from clearly defined requirements to measurable market success. Imagine that your product management, your innovation management, your R&D department and your marketing & sales department all speak a common language and pull together to create growth with innovation.

Our patented Outcome-Driven Innovation® process offers the opportunity to permanently anchor the Jobs-to-be-Done perspective in your innovation culture and organization. Linked to the application of Outcome-Driven Innovation® to a relevant business challenge, we facilitate a common needs language and specific interventions to ensure your innovation management becomes a customer centric growth engine.