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JTBD Innovation Management

Imagine your innovation process as a controllable business process that leads from clearly defined requirements to measurable market success. Imagine that your product management, your innovation management, your R&D department and your marketing & sales department all speak a common language and pull together to create growth with innovation.

Our patented Outcome-Driven Innovation® process offers the opportunity to permanently anchor the Jobs-to-be-Done perspective in your innovation culture and organization. Linked to the application of Outcome-Driven Innovation® to a relevant business challenge, we facilitate a common needs language and specific interventions to ensure your innovation management becomes a customer centric growth engine.

"Innovate your innovation process with the patented and acclaimed Outcome-Driven Innovation® methodology." Isabel Teuffenbach

How can we help you implement customer centric innovation management?

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Together we will develop strategies for products and services that your customers will love.

Depending on your individual growth challenge, the focus is on your product range, your market strategy or your development pipeline.

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