fbpx

JTBD Innovation Strategy

While products and technologies are life-cycle driven, the Job-to-be-Done remains stable over time. It is therefore the constant of your innovation strategy and sets the trend for long-term product program planning and technology decisions. Based on a Jobs-to-be-Done analysis, we develop a customer-centric innovation strategy that focuses on your innovation and R&D activities for years to come.

The customer-centric innovation strategy answers questions such as:

  • How do we find secure market data for decisions about our technology strategy?
  • How can long-term product / technology developments be prioritized from the customer’s perspective (road mapping)?
  • Which competencies do we have to develop in order to gain technological leadership in the future?
  • Which IPR strategy should we pursue?

"Focus your R&D activities for years to come with the goal of creating real customer value." Rita Zehetner

How do we find secure market data for decisions about our technology strategy?

The customer-centric innovation strategy answers questions like this.

How can long-term product / technology developments be prioritized from the customer's perspective (road mapping)?

The customer-centric innovation strategy answers questions like this.

Which competencies do we have to develop in order to gain technological leadership in the future?

The customer-centric innovation strategy answers questions like this.

Which IPR strategy should we pursue?

The customer-centric innovation strategy answers questions like this.

What is your individual challenge in defining your innovation strategy?

Yes, I want to know more about...

Get in touch

Together we will develop strategies for products and services that your customers will love.

Depending on your individual growth challenge, the focus is on your product range, your market strategy or your development pipeline.

Learn more

Results

For the last 11 years, our passion has been to help companies grow with innovation. The results speak for themselves. Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). Learn through in-depth case studies, how ODI has helped leading companies to uncover what their customers really want and to build solid growth strategies.

All Case Studies
CASE STUDIES

Abbott Medical Optics Case Study

Why do so many innovation projects fail? What are
the root causes of failure? How can they be
avoided? Since 1990, Tony Ulwick has pioneered an
innovation process that answers these questions.

DOWNLOAD
CASE STUDIES

Harte Hanks Case Study

Why do so many innovation projects fail? What are
the root causes of failure? How can they be
avoided? Since 1990, Tony Ulwick has pioneered an
innovation process that answers these questions.

DOWNLOAD
CASE STUDIES

Bosch Case Study

Why do so many innovation projects fail? What are
the root causes of failure? How can they be
avoided? Since 1990, Tony Ulwick has pioneered an
innovation process that answers these questions.

DOWNLOAD

Do you want to uncover what your customers really want?

First name*

Surname*

Company

Position

E-Mail*

Phone

Message*

I agree that my data will be used according to the privacy policy.

Request download

First name*

Surname*

Company

Position

E-Mail*

Phone

Your download request for:
I agree that my data will be used according to the privacy policy.