JTBD Market Strategy

We help you discover attractive new markets by revealing Jobs-to-be-Done that are relevant and not served by existing solutions. You receive a data model that reveals hidden market segments with specific relevant customer needs. You learn how far needs are covered by existing offerings, and get delivered a validated strategy for innovation, market segmentation, competitive positioning and effective sales.

A customer-centric market strategy answers questions such as:

  • Which “natural” customer-based segments exist in our market?
  • How do we identify customer groups with unmet customer needs in our seemingly saturated market?
  • How do we find and evaluate completely new, attractive growth markets?

"Discover growth markets and be able to evaluate market potential even in completely new markets." Oliver Ratschka

Which "natural" customer-based segments exist in our market?

A customer-centric market strategy answers questions like this.

How do we identify customer groups with unmet customer needs in our seemingly saturated market?

A customer-centric market strategy answers questions like this.

How do we find and evaluate completely new, attractive growth markets?

A customer-centric market strategy answers questions like this.

What is your individual question about growth in existing and new markets?

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Together we will develop strategies for products and services that your customers will love.

Depending on your individual growth challenge, the focus is on your product range, your market strategy or your development pipeline.

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Do you want to uncover what your customers really want?

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