JTBD Product Strategy

We help you gain a deep understanding on how customers measure the value of getting their job done. Getting your customers’s whole job done on a single solution platform will set you ahead of competition. Together with your team we derive a product/platform strategy consisting of hardware, software and service components to get more of your customers’s job done and get it done with more value. 

The customer centric product strategy answers questions such as:

  • Which previously undiscovered customer needs are not sufficiently fulfilled by existing products and services?
  • Which apparent customer needs are fulfilled beyond expectations, even though they are not that important to the customer?
  • How should existing service offers be developed in order to offer significant added value?
  • How can we create breakthrough products that inspire new customers in growth markets?
  • How do we prioritize existing innovation ideas for projects, services and business model development?
  • How do we position and communicate existing and newly developed products to hit the “nerve” of customer needs?
  • How can we align our product program planning to customer needs?

"Formulate a successful growth strategy based on a deep understanding of customer needs." Dr. Dietfried Globocnik

Which previously undiscovered customer needs are not sufficiently fulfilled by existing products and services?

The customer-centric product strategy answers questions like this.

Which apparent customer needs are fulfilled beyond expectations, even though they are not that important to the customer?

The customer-centric product strategy answers questions like this.

How should existing service offers be developed in order to offer significant added value?

The customer-centric product strategy answers questions like this.

How can we create breakthrough products that inspire new customers in growth markets?

The customer-centric product strategy answers questions like this.

How do we prioritize existing innovation ideas for projects, services and business model development?

The customer-centric product strategy answers questions like this.

How do we position and communicate existing and newly developed products to hit the "nerve" of customer needs?

The customer-centric product strategy answers questions like this.

How can we align our product program planning to customer needs?

The customer-centric product strategy answers questions like this.

What is your individual question concerning growth with (new) products and your service strategy?

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Together we will develop strategies for products and services that your customers will love.

Depending on your individual growth challenge, the focus is on your product range, your market strategy or your development pipeline.

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Results

For the last 11 years, our passion has been to help companies grow with innovation. The results speak for themselves. Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). Learn through in-depth case studies, how ODI has helped leading companies to uncover what their customers really want and to build solid growth strategies.

All Case Studies
CASE STUDIES

Abbott Medical Optics Case Study

Why do so many innovation projects fail? What are
the root causes of failure? How can they be
avoided? Since 1990, Tony Ulwick has pioneered an
innovation process that answers these questions.

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CASE STUDIES

Harte Hanks Case Study

Why do so many innovation projects fail? What are
the root causes of failure? How can they be
avoided? Since 1990, Tony Ulwick has pioneered an
innovation process that answers these questions.

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CASE STUDIES

Bosch Case Study

Why do so many innovation projects fail? What are
the root causes of failure? How can they be
avoided? Since 1990, Tony Ulwick has pioneered an
innovation process that answers these questions.

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