During our 3rd JTBD Summit Europe 2022, Alexandre told us about his experience with JTBD and ODI at Österreichische Post AG. The company wants to continuously improve existing online services and to potentially create new value offerings/services to consumers. The project with Edizon delivered actionable insights on the customers of the Österreichische Post and helped to define market segments. With JTBD and ODI, Österreichische Post was able to isolate and prioritize major pain-points of customers. One of the biggest benefits in these new market segments is that they now differ in jobs-to-be-done which are undermined with quantified data instead of random demographic criteria.
Österreichische Post AG wanted to gain insights about a specific job executor and their relevant jobs-to-be-done to either change their product portfolio or extend it. With innovative offerings, Österreichische Post AG wants to differentiate itself and thereby accelerate growth.
The results delivered in the project with Edizon influenced the future strategic roadmap of Österreichische Post AG and how the future service portfolio will be structured. Furthermore, the project results now allow the team to speak a common language of innovation when talking about needs, jobs and outcomes.
Österreichische Post is the Austria’s leading logistics and postal service provider with three operation divisions – Mail, Parcel & Logistics and Retail & Bank.