Name:
Chris Gibson
Position:
Global Marketing

Chris Gibson (Fisherman's Friend) about Jobs-to-be-Done and Edizon

Chris Gibson is responsible for Global Marketing at Fisherman’s Friend, the adult confectionery brand with sales in over 50 countries. Chris is responsible for guiding the marketing function via independent teams in these markets and recent focus has demanded that Fisherman’s Friend acquire a deeper understanding of category consumers across the key regions of North America, Europe and Asia to inform decisions of consumer communication, media and NPD. The Strategyn ODI study has been a key input.
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