Name:
Florian Dahm
Position:
Strategic Marketing

Florian Dahm (PERI) about Jobs-to-be-Done and Edizon

Florian is a Senior Consultant in the Strategic Marketing department of PERI, a supplier of formwork, scaffolding and engineering solutions. He is responsible for market research and segmentation as well as developing and implementing customer-centric go-to-market strategies. Before joining PERI, Florian has held different positions in sales, business development and marketing in the Life Sciences and Oil & Gas industries. Florian has been using JTBD and ODI thinking in various projects to answer the question “What do our clients actually value?” and create some compelling value propositions.
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06.05.2019

Anthony W. Ulwick, Strategyn

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04.05.2019

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