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Name:
Florian Dahm
Company:
PERI
Position:
Strategic Marketing

Florian Dahm (PERI) about Jobs-to-be-Done and Edizon

Florian is a Senior Consultant in the Strategic Marketing department of PERI, a supplier of formwork, scaffolding and engineering solutions. He is responsible for market research and segmentation as well as developing and implementing customer-centric go-to-market strategies. Before joining PERI, Florian has held different positions in sales, business development and marketing in the Life Sciences and Oil & Gas industries. Florian has been using JTBD and ODI thinking in various projects to answer the question “What do our clients actually value?” and create some compelling value propositions.

Project Summary:

PERI used ODI to determine the needs of a target group that so far little to no research existed about – Scaffolding E&D contractors in Germany. ODI and JTBD helped them to systematically discover and assess their clients’ unmet needs by providing a clear process and framework – what they came to call “knowledge meets methodology”. With Edizon PERI was able to discover underserved clusters in the market and derive targeted measures to better serve theier current and future customers. During the Innovation Roundtable Summit you can hear more in the track talk from Florian and Martin.