Florian Dahm (PERI) about Jobs-to-be-Done and Edizon
Florian is a Senior Consultant in the Strategic Marketing department of PERI, a supplier of formwork, scaffolding and engineering solutions. He is responsible for market research and segmentation as well as developing and implementing customer-centric go-to-market strategies. Before joining PERI, Florian has held different positions in sales, business development and marketing in the Life Sciences and Oil & Gas industries. Florian has been using JTBD and ODI thinking in various projects to answer the question “What do our clients actually value?” and create some compelling value propositions.