Name:
Florian Schütz
Company:
Borealis
Position:
New Business Development

Florian Schütz (Borealis) about Jobs-to-be-Done and Edizon

Florian works in New Business Development (NBD) for Borealis. In his job he identifies, assesses and grows new business opportunities for the globally leading Polyolefin supplier. Florian developed an opportunity assessment template for NBD where ODI & JTBD theory have been fully integrated. Prior to joining Borealis, Florian was Head of Strategic Business Development for Schoeller-Bleckmann. Florian holds a Master in Business Administration (Vienna University of Economics and Business Administration, WU), a Master in Political Science (University Vienna) and a post-graduate MBA from WU-Executive Academy.

Project Summary:

The challenge at Borealis was, that the focus was on technology and not customers’ needs and that it was difficult for them to compare different opportunities and assessment criteria. ODI gave Borealis a systematic collection of customer insights and provided structure on the fuzzy front-end of innovation. Based on a first successful application in New Business Development Borealis is now integrating ODI & JTBD group wide as one part of a market-driven innovation initiative.

"First, we applied ODI & JTBD in New
Business Development" Florian Schütz, Borealis

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