James Maclachlan (Coca Cola) about Jobs-to-be-Done and Edizon

As intra-preneur at heart, James loves to solve problems within large corporations using their resources and systems to influence positive change. He is particularly good at helping people connect the dots to see the big picture. He is passionate about creating great brand experiences and connecting with consumers in unique ways.

James is an internationally experienced Innovation Manager and Brand Experience specialist.
He has used JTBD to map the jobs that consumers are trying to get done with Softdrinks and is looking for new business opportunities in Southern Africa.