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Name:
Julia Kolm
Company:
Gebrüder Weiss
Position:
Innovation Manager

Julia Kolm (Gebrüder Weiss) about her experience with JTBD and ODI

Julia Kolm is Innovation Manager at Gebrüder Weiss and supports teams and organizations as business designer and innovation coach. After finishing her master's degree at the HTW Berlin with focus on innovation and implementation of design thinking projects, Julia supported international companies in Europe in internalizing user research and agile working methods from prototypes to MVPs. She is currently working on the intersection of New Work, self-organization and innovation processes.

How did you like the JTBD Summit? Which presentation did inspire you the most?

Happy to meet great speakers at the 3rd JTBD Summit Europe 2022 and being able to exchange ideas with other attendees, Julia Kolm collected many insights which motivated her to follow down the path of JTBD with Gebrüder Weiss.

She told us that the presentation of Roche Diabetes Care stuck with her the most. She was really impressed with the dashboard they made for making ODI data accessible to the company, an objective that the innovation team at Gebrüder Weiss is also striving for.

Thanks to lots of discussions and people sharing their stories of implementing ODI, it made Julia realize that there is not just one way to include jobs-to-be-done in business processes, but it is necessary to include fresh perspectives about data & customer needs in order to uncover customer-centric innovation opportunities.

"ODI based on properly researched data facilitates customer-centric decisions in a complex world."
Julia Kolm, Gebrüder Weiss

Project Summary

In order to differentiate itself in the field of transport and logistics with innovative products and thus accelerate growth, Edizon carried out the JTBD Market Opportunity Check together with Gebrüder Weiss. The result was a summary of possible market opportunities from a job-to-be-done perspective, which Gebrüder Weiss could use as a starting point for further investigations.

About Gebrüder Weiss

With around 8,400 employees, 180 company-owned locations and a turnover of 3 billion euros in 2022 (preliminary), Gebrüder Weiss ranks among the leading transport and logistics companies in Europe. Having implemented a variety of ecological, economic and social initiatives, the family-owned company, which has a history going back 500 years, is considered a pioneer in terms of sustainable business today.