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Name:
Marko Prce
Company:
MHP - A Porsche Company
Position:
Manager, Engineering Performance & Innovation

Marko Prce (MHP - A Porsche Company) about variant management and JTBD+ODI

Marko has over 8 years of experience in R&D management consulting. Currently he works as a Manager, Engineering Performance & Innovation at MHP – A Porsche Company. Marko holds a master’s degree in Automotive Management and focuses on R&D process and product complexity optimization.

What's the biggest challenge with variant management and how can JTBD+ODI help make it customer-centric?

At the 3rd JTBD Summit Europe 2022, we asked Marko Prce about his viewpoint on the biggest challenges with variant management and how Jobs-to-be-Done and and Outcome-Driven Innovation® can help make it more customer-centric.

From Marko’s point of view the biggest challenge is building transparency and traceability across a product portfolio to be able to make decisions based on valid data and to be therefore able to hold complexity costs as low as possible.

With ODI and JTBD it is possible to identify underserved and overserved customer needs which help in making informed decisions. These identified needs can guide concept developments and help plan innovations in accordance with the product portfolio.

"With JTBD and ODI you are able to identify customer needs to develop concepts to match them."
Marko Prce, MHP - A Porsche Company

Project Summary
Together with Edizon as a specialist for customer-centric growth and innovation strategies, Marko and his team at MHP developed a complementary approach to enable a holistic quantifiable solution from needs assessment to product portfolio decision-making. The Customer-Centric Product Management Framework (CCPM) aims to link the identified and quantified customer needs with the company’s own product portfolio. This enables a holistic approach to product decisions. Read more about this topic in Marko’s blog.

About MHP – A Porsche Company
MHP – A Porsche Company is one of the leading consulting companies and a subsidiary of Porsche AG. The special consulting approach lies in the combination of management and IT consulting.