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The biggest benefit of Outcome-Driven Innovation® is that it forces companies to look at innovation from a completely different perspective. With ODI you do not start with your current technical solution, but you start with asking what the problems of your customers are and you really get to the basis of their needs.
The objective of the project for ROBEL was to develop a customer-centric growth strategy for maintenance of rail systems. ROBEL wanted to identify new strategic directions as well as improvements of existing product and service offerings with ODI and JTBD.
"ODI helped us tremendously to get down to the details what our customers really want."
Michael Pointner, ROBEL Bahnbaumaschinen
ROBEL Group manufactures railtrack machines and solutions to ensure sustainable economic success of the railway systems. The group exports into 70 different countries.