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Name:
Petr Salz
Company:
Strategyn
Position:
Director of Business Development Europe

Petr Salz (Strategyn) about Jobs-to-be-Done and Edizon

Petr is the Director of Business Development of Strategyn, Europe. He has more than 25 years of marketing and innovation experience. In his role as innovation advisor, Petr has assisted leading Dutch companies including Philips, DSM and Microsoft in their quest to create new products and services that effectively address needs of their customers. Prior to joining Strategyn, Petr held senior marketing and sales positions at global industrial corporations. Petr holds a degree in physics from the University of Leiden.

Can your customers make real progress?

The objective of your innovation should be to help your customers to achieve what they want to achieve better and more cheaply. Your customers want to make progress.
This means that you need metrics that measure whether your innovations achieve the progress that customers really want. Learn more about it in the upcoming Master Class with Martin and me in October 24, 2019 Vienna.

"ODI provides structure and analysis."
Petr Salz, Strategyn

Petr, what has to be considered for international growth?
“Interestingly we have found that there are many commonalities across different countries as far the customer needs are concerned. In fact, many companies overemphasize differences between countries and miss bigger opportunities that other segmentations present. One of the differences we did find across different countries was how potential customers collect information about potential suppliers. In some countries Internet is not as ubiquitous as you might think, in other countries the customers may have no opportunity to travel to trade shows or suppliers. Companies should consider these regional differences when defining their sales and marketing strategies.”

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