Name:
Robert Andexer
Company:
Mayer & Co Beschläge (MACO)
Position:
Head of Business Unit Door

Robert Andexer (Mayer & Co Beschläge) about Jobs-to-be-Done and Edizon

Robert Andexer is Head of Business Unit Door & Business Unit Service at Mayer & Co Beschläge GmbH (MACO) since 2015.
According to Andexer the ODI methodology offers a whole new perspective on market definition, strategy building and innovation. Over 10 years ago, he came across Outcome-Driven Innovation® and, since then, has contributed significantly to transforming a non-innovative company and product range into an innovation leader.


Project Summary:

More than 10 years ago, MACO started the ODI project in the UK and during this period, the “Door“ business unit evolved from a metal fabricator to a system supplier for smart building elements. In 2020, they launched a highly innovative door system that has the potential to turn an entire industry on its head. With this system, they won 1st place at the JTBD Award Europe 2021.

You would like to know more about MACO’s path from crisis to industry pioneer? Read this JTBD Blog and download the Case Study below.

"With Outcome-Driven Innovation®, we laid the foundation stone for a complete transformation of our company".
Robert Andexer, MACO

According to Andexer the ODI methodology offers a whole new perspective on market definition, strategy building and innovation.

You want to see the whole video presentation?

Request video link here

You would like to read more about this topic?

Download the MACO Case Study.

CASE STUDIES

Mayer & Co Beschläge Case Study

DOWNLOAD
Share

JTBD
Testimonials

Übersicht
27.04.2019

James MacLachlan,
Coca Cola

MEHR
05.05.2019

Gerald Steiner, Voith Paper

MEHR
28.04.2019

Yasuko Ito,
Mitsubishi Motor R&D Europe

MEHR

    Möchten Sie herausfinden, was Ihre Kunden wirklich wollen?

    Vorname*

    Nachname*

    Unternehmen

    Position

    E-Mail*

    Telefon

    Nachricht*

    Ich bin damit einverstanden, dass meine Daten gemäß den Datenschutzbestimmungen verwendet werden.

      Download anfordern

      Vorname*

      Nachname*

      Unternehmen

      Position

      E-Mail*

      Telefon

      Ihre Download-Anfrage für:
      Ich bin damit einverstanden, dass meine Daten gemäß den Datenschutzbestimmungen verwendet werden.

      Anrede: *    
      Vorname:    
      Nachname: *    
      Firma: *    
      Funktion:    
      E-Mail:    
      Bürotelefon:    
      Mobiltelefon:    
      Beschreibung: