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Name:
Robert Andexer
Company:
Mayer & Co Beschläge (MACO)
Position:
Head of Business Unit Door
Robert Andexer (Mayer & Co Beschläge) about Jobs-to-be-Done and Edizon
According to Andexer the ODI methodology offers a whole new perspective on market definition, strategy building and innovation. Over 10 years ago, he came across Outcome-Driven Innovation® and, since then, has contributed significantly to transforming a non-innovative company and product range into an innovation leader.
Project Summary:
More than 10 years ago, MACO started the ODI project in the UK and during this period, the “Door“ business unit evolved from a metal fabricator to a system supplier for smart building elements. In 2020, they launched a highly innovative door system that has the potential to turn an entire industry on its head. With this system, they won 1st place at the JTBD Award Europe 2021.
And the success saga continues: In 2022 the product INSTINCT by MACO was not only awarded the Red Dot Award in Product Design 2022 but also the German Innovation Award 2022 in the category “Excellence in Business to Business – Building & Elements“.
You would like to know more about MACO’s path from crisis to industry pioneer? Read this JTBD Blog and download the Case Study below.
"With Outcome-Driven Innovation®, we laid the foundation stone for a complete transformation of our company".
Robert Andexer, MACO
According to Andexer the ODI methodology offers a whole new perspective on market definition, strategy building and innovation.
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