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Name:
Shahzad Ansari
Company:
University of Cambridge
Position:
Professor of Strategy and Innovation

Shahzad Ansari (University of Cambridge) about Platforms and Ecosystems

Shaz is Professor of Strategy and Innovation at Judge Business School, University of Cambridge, Director of the MPhil ISO program, and Professorial Fellow of St Edmund’s College. Furthermore, he holds a PhD from University of Cambridge. In his research he focuses on technological and management innovations, platforms and ecosystems, new market development and more.

Do you think JTBD can help in building ecosystems?

At the 3rd JTBD Summit Europe 2022, we discussed with Shahzad about ecosystems and building them with the help of Jobs-to-be-Done. For him the idea of JTBD really ties in well with the idea of the core value proposition in ecosystems because the idea of a core value proposition is what you are trying to create with JTBD. You need to analyse what the target audience really needs and what the missing points in your offer are. By looking at that you go beyond the product focus towards the value focus, therefore being able to solve the needs of the customers much more directly.

Would you like to exchange about customer-centric innovation with other innovation peers as well? Join us at the 4th JTBD Summit Europe 2023, taking place in Vienna on March 29-30, 2023.